AI coaches help find love (and dating scams are on the rise)

Of online daters, 64% are now interested in leveraging AI as a dating coach, according to cyber safety brand Norton. No longer confined to merely finding a match, AI is assisting daters in making conversation, enhancing their profiles and even simulating trial dates to break the ice. All of which could reduce the average six hours per week users spend on dating apps.

The latest AI-powered dating tools to hit the market, from Rizz and Volar to relationship coach Couply, demonstrate the field's potential. However, AI's inroads into dating are coinciding with a concerning rise in scams. While Norton obviously has skin in the game here, its data reveals a 72% increase since 2023, with nearly one in three American dating app users targeted, and almost half of those falling victim.

Given the ease of crafting a flirty text with AI, ensuring dater safety is key. Can you teach users to spot red flags, or harness AI to intervene when catfishing is about to strike?