Your opportunity feed — curated by our analysts

The UK's pioneering walk-in mental health shop, Self Space, is offering a new series of events called Walk Club, designed to help people break out of their ruts. Tapping into the insight that over half of Brits feel stuck and in need of change, these therapist-guided group walks encourage taking a step towards renewed momentum and social connection.

Walk Club participants are paired up and provided with conversation prompts to facilitate meaningful exchanges as they stroll through various parts of London. Beyond stretching legs, the guided walks also flex emotional and social muscles, practicing vulnerability, active listening and empathy. For people outside London, Self Space is offering a free download of 1,000 conversation prompts "to facilitate walkie talkies from wherever you are. With the people you love." Categories range from 'For parents with empty nests' to 'For busy people who never rest.'

By blending light physical activity with emotional exploration, the Walk Club format lowers the barrier to entry for those daunted by more formal mental health settings while providing a dose of analog community and IRL connection. As Self Space says, "Come as strangers, leave as friends." 

A free AI-powered wallet called Kudos automatically calculates credit card rewards and benefits to help shoppers maximize their cards' potential. It operates as a browser extension and iOS app, optimizing online shopping by determining each item's potential credit card rewards. By paying with the best card for a specific purchase, consumers reap more points and other benefits.

Users can set up a Kudos wallet by selecting their debit and credit cards from an extensive database. The accompanying browser extension displays a yellow badge when they're shopping; clicking it reveals their wallet and showcases the optimal card to employ at checkout. 

Kudos supports over 2 million merchants and is compatible with more than 3,000 credit and debit cards. While currently exclusive to the US, Kudos plans to expand globally. Launched in 2022, the startup has since grown to 200,000 registered users, as reported by TechCrunch, and just raised USD 10 million in series A funding to build out its capabilities as an AI-driven personal finance assistant.

The 2024 Paris Olympics aren't just about sports but aim to showcase sustainable food, too. With over 13 million meals to be served during the Olympic and Paralympic Games, organizers see a monumental opportunity to spotlight cuisine that's not just delectable but also comes with a lower environmental impact.

France intends to leverage its culinary reputation to inspire more eco-friendly eating habits, both at major sporting events and at home. A prime example is the Athletes' Village dining hall, which will offer 500 recipes and make over a third of dishes entirely plant-based when it opens as the 'world's largest restaurant.' Spectators will see more meatless options, too. At the La Concorde venue, 100% of food served to visitors will be vegetarian. 

Additionally, 80% of the ingredients used will come from France, and 30% from organic farms or those in the process of converting. In canteens, both the nutritional values and environmental impact of each course will be displayed. By dramatically increasing meat-free options, Paris 2024 aims to halve the carbon footprint of catering at the Olympics.

Despite brands' focus on improving the CX, 71% of shoppers see no improvement or an increase in the time and effort required to make a decision. And with information overload reaching a new level (thanks to tailored ads and personalized products), 75% say they feel bombarded by advertising... 🤯

One solution? Gen AI-powered assistants that cut through the noise. These AI GENIES will work on behalf of overwhelmed consumers, ticking mundane tasks off their to-do lists. Since most people will prefer to pick and choose what they outsource, brands must learn to discern when autonomy is preferred. In fact, 55% of consumers say they are open to AI GENIES making purchases for them, especially for booking flights (70%), hotels (65%) and buying consumer tech (59%).

From 6–9 June 2024, the tenth European elections will take place in the EU's 27 member states. The previous elections, in 2019, saw electoral turnout increase for the first time since voting began. That was mainly down to a surge in young voters turning up. Still, only 42% of voters 24 and under voted. In the Netherlands, the number was even lower, at 35%.  

Since declining voter participation is a threat to democracy, Ben & Jerry's is stepping in with a sweet reward to entice more young people to vote this year. After casting their ballot on June 6th, Dutch citizens can trade in their red voting pencils for free ice cream. Ben & Jerry's will be swapping pencils for pints at six locations across the country.

Beforehand, people can confirm their intention to vote and Ben & Jerry's will send them a reminder the day before the election. For those unable to secure a red pencil, showing the confirmation email will still earn them free ice cream.

LLMs have a dirty secret. They’re thirsty: a single ChatGPT conversation uses about half a liter of water 💧 Microsoft’s 2024 Environmental Sustainability Report reveals a similar picture. The company’s C02 emissions are up by 29.1% since 2020, mainly due to the construction and provisioning of more data centers to meet customer demand for cloud services. Which makes Microsoft's goal of becoming carbon-negative by 2030 an ever-greater challenge.

More likely than not, your own company is busy adopting AI technologies to drive innovation and enhance customer experiences. And that means grappling with associated environmental implications, too.

🔴 Risk assessment: With leaders fearing they'll be outpaced by competitors in the race to deploy, gen AI is pushing sustainability down corporate priority lists. How will you stay vigilant? For starters, track the energy consumption of your brand's AI integrations and keep it in line with your ESG goals.

🟢 Opportunity: As concern about greenwashing reaches new heights, AI's ability to analyze large datasets promises to open up new routes to accountability, particularly within sustainability reporting. Use that capacity to your advantage, or face data-driven condemnation.

Of online daters, 64% are now interested in leveraging AI as a dating coach, according to cyber safety brand Norton. No longer confined to merely finding a match, AI is assisting daters in making conversation, enhancing their profiles and even simulating trial dates to break the ice. All of which could reduce the average six hours per week users spend on dating apps.

The latest AI-powered dating tools to hit the market, from Rizz and Volar to relationship coach Couply, demonstrate the field's potential. However, AI's inroads into dating are coinciding with a concerning rise in scams. While Norton obviously has skin in the game here, its data reveals a 72% increase since 2023, with nearly one in three American dating app users targeted, and almost half of those falling victim.

Given the ease of crafting a flirty text with AI, ensuring dater safety is key. Can you teach users to spot red flags, or harness AI to intervene when catfishing is about to strike?

We first wrote about Stolp in 2021, calling it a signal-blocking butter dish for better phone habits. The concept is still the same: a small Faraday cage that blocks WiFi, 3-5G and Bluetooth signals for up to five phones placed inside. What's new is that the Belgian startup has gained a prominent new partner in Marie Kondo. They've collaborated on a limited edition Stolp phone box in two muted, matte colors: KonMari Brown and KonMari Sand. Each box comes with a guide to digital decluttering based on Kondo's famous joy-sparking philosophy.

Just as Kondo shaped contemporary views on home organization, inspiring many to adopt a more intentional approach to their living spaces, she and Stolp encourage people to take a thoughtful approach to their digital lives and the devices that distract them from focusing on what truly matters. By integrating Stolp into their daily routines, users can adopt a physical ritual for unplugging, making space for moments of calm and deeper connections with those around them.

Building on the classic pairing of a long soak and a good read, LUSH is entering into a committed relationship with The Poetry Pharmacy, an independent bookshop specializing in 'poetry on prescription.' Following a successful pop-up with the cosmetics brand, The Poetry Pharmacy will now have a permanent 62-square-foot home in LUSH's flagship store on Oxford Street in London.

Customers can browse curated poetry books organized by emotion, purchase offerings like 'Poemcetamol' pills, or simply relax with coffee and cake at the Dispensary Coffee Shop. The partnership developed after LUSH co-founder and CEO Mark Constantine met The Poetry Pharmacy founder Deborah Alma and connected over a mutual love of poetry. That resulted in a temporary retail collab and LUSH bath bombs with names like Wild Remedy, Broken Heart, Slow Down and The Humbug — each featuring a hidden paper insert with a relevant poem.

Bookseller Alma's mission is to "bypass the gatekeepers and bring poetry to more people in playful and engaging ways." With its novel bath products, whimsical branding and immersive retail experiences, LUSH has always delivered more than just soap and skincare. Its collaboration with The Poetry Pharmacy blends seamlessly with that vision, creating a space for customers to nourish their minds as well as their bodies.

The first refugee athlete to join Nike's elite roster, Cindy Ngamba is a member of the IOC Refugee Olympic Team for the 2024 Paris Games. She fled her native Cameroon at age 11 and now resides in the UK, where she's a three-time national boxing champion and youth coach. In addition to signing Ngamba and sponsoring the official kit for the Refugee Olympic Team, Nike is collaborating with the Olympic Refuge Foundation's Terrains d'Avenir program in Paris to create more inclusive play environments and provide trauma-informed coaching.

Emphasizing Nike's conviction in the power of sport to unlock human potential, an accompanying ad showcases Ngamba alongside judoka Mohammad Rashnonezhad, originally from Iran; cyclist Eyeru Gebru, originally from Ethiopia; and 800 m runner Perina Lokure, originally from South Sudan. In the face of the all-too-familiar query, "But where are you really from?" Ngamba and her fellow athletes respond with unwavering determination. "I'm from losing my flag, my country and my home. But never giving up. That's where we are really from. Now, watch where we are going."

Sustainable Australian fashion label Madre Natura recently broke from tradition by choosing not to debut a new collection at this year's Australian Fashion Week. Instead, the brand took a stance against wasteful practices by presenting The Last Season Collection — its previous line, which it is committed to selling out entirely before launching new designs. With Australians sending 500 million kilograms of clothing to landfills annually, Madre Natura declined to contribute further.

The brand live-streamed the runway show for The Last Season Collection on TikTok, where viewers could shop the looks in real-time as models walked. Its use of TikTok drove the show viral while emphasizing that Madre Natura's new collection would not appear until every piece from the previous season was sold. 

Madre Natura has already made a name for itself as an impact-driven, slow-fashion label; its clothing is made locally in Sydney, for example, and each piece comes with free lifetime repairs. But the brand's decision to opt out of showing new designs at AFW24 is a powerful demonstration of putting sustainability claims and values into direct practice. One for other designers and retailers to consider?

Hyatt is teaming up with Peloton to motivate guests to prioritize their wellness while traveling. The partnership aims to be the first global hotel loyalty program incentivizing members to exercise by rewarding them with points. Guests at participating Hyatt properties will have access to Peloton bikes and rowing machines in fitness centers and to Peloton workout classes streamed directly to their room's TV. 

Good behavior isn't just its own reward

By doling out points to World of Hyatt members for completing Peloton cycling and rowing classes during their stay, Hyatt is tapping into an enduring trend we call CURRENCIES OF CHANGE. It's the notion of appealing to people's desire to save money (or accumulate valuable points) while simultaneously working toward self-improvement goals.

As travelers increasingly prioritize their mental and physical health, hospitality brands have loyalty-building opportunities to move beyond tangible amenities and position themselves as partners in guests' overall wellbeing journeys.

Created by the National Library Board of Singapore, NLB Playbrary transforms classic books into interactive adventure games using generative AI. First, readers/players visit the Playbrary website, select a book and receive a custom prompt to use with ChatGPT.

Starting with a selected moment in the storyline, players act as the protagonist and choose from three options that shape the plot. ChatGPT responds based on the book's established universe, while users can introduce twists and explore new story elements through their own prompts. Playbrary is available across 1,000 books for ChatGPT Plus users, with a smaller selection available to free users.

A 2024 study called The ABC of Mobility shows that 51.4% of commuters across 794 cities in 61 countries travel by car. Although the negative impacts of congestion and combustion engine cars are undisputed — air and noise pollution, GHG emissions and inefficient use of public space, to name a few — the transition to more sustainable options is slow.

The study finds considerable differences between cities, correlating with income and region:

• In cities with twice the average income, 37% more trips are made by car.
• In cities in Asia, a significant portion of trips are by public transport. In cities in the US, Canada, Australia and New Zealand, trips are mainly by car, regardless of city size. Within Europe, there are notable differences in the share of different modes of transport, from cities with predominantly active mobility (like cycling in Utrecht) to cities where public transport plays a crucial role (the subway in Paris or London), to cities where more than two out of three trips are made by car (such as Rome and Manchester).

French soccer club Paris Saint-Germain has released its first fully AI-generated campaign, consisting of photos introducing the team's 2024-25 home kit. None of the players were photographed for the images and none of their faces were photoshopped; the images were entirely generated by AI. The only parts that were tweaked in post-production were the logos on their shirts.

Says the campaign's creator, Benjamin Benichou of Drop: "In this case, using AI wasn't about replacing human creativity but enhancing it. It was also a busy period for the players, so shooting with them wasn't an option." He trained local generative AI models on existing images of the players, the new jerseys and various PSG brand elements. Benichou asks a question that's rapidly becoming a common refrain: "If I wouldn't have told you, would you have spotted that it was made with AI?"