Nourished minds in clean bodies? LUSH gives The Poetry Pharmacy a home on Oxford Street

Building on the classic pairing of a long soak and a good read, LUSH is entering into a committed relationship with The Poetry Pharmacy, an independent bookshop specializing in 'poetry on prescription.' Following a successful pop-up with the cosmetics brand, The Poetry Pharmacy will now have a permanent 62-square-foot home in LUSH's flagship store on Oxford Street in London.

Customers can browse curated poetry books organized by emotion, purchase offerings like 'Poemcetamol' pills, or simply relax with coffee and cake at the Dispensary Coffee Shop. The partnership developed after LUSH co-founder and CEO Mark Constantine met The Poetry Pharmacy founder Deborah Alma and connected over a mutual love of poetry. That resulted in a temporary retail collab and LUSH bath bombs with names like Wild Remedy, Broken Heart, Slow Down and The Humbug — each featuring a hidden paper insert with a relevant poem.

Bookseller Alma's mission is to "bypass the gatekeepers and bring poetry to more people in playful and engaging ways." With its novel bath products, whimsical branding and immersive retail experiences, LUSH has always delivered more than just soap and skincare. Its collaboration with The Poetry Pharmacy blends seamlessly with that vision, creating a space for customers to nourish their minds as well as their bodies.