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The Consumer Trend Canvas (CTC) is an easy-to-follow framework developed by TrendWatching that will help you unpack and understand any consumer trend, and then apply it to launch consumer-facing innovations of your own. We’ve seen this tool generate everything from sustainability-focused savings accounts to patent-worthy plant-based seafood. It’s as versatile as you are.
Accessing our CTC template (hosted on Miro, the online collaborative whiteboard) is easy.
Simply follow the link below and you will be taken to the template's page on Miro, including step-by-step instructions for how to turn insights into innovations.
If you already have a Miro account: great! Just log in, and you can start using the CTC immediately.
If you're new to Miro: don't worry. Creating an account is very easy, and it's free. After you've created your account, you can get straight to ideating.
Amplify is our trend intelligence platform, giving you access to our full Trend Framework, Innovation Database with 28,000+ innovations, Industry Reports, Stats, Training, Analyst Support and more. Powered by humans and AI, and used by 100s of global and APAC B2C brands and agencies.
NEW | Experience the platform yourself—instantly, no card needed—with our free 14 day trial 🙌
In an age of AI, human x human, online or offline, is the new currency!
We run highly curated free webinars - including our upcoming webinar on AI x Trend-Driven Ideation and our May 2024 session on AI x New Consumer Expectations.
Prefer the real world? Then check out our flagship Trend Events in Amsterdam, New York or Bangkok (27 August 2024 - don't miss out connecting to 100s of other trend enthusiasts from all over Asia!)
Prepping for 2025 has never been this inspiring!
We absolutely love trend events, conferences, keynotes and workshops. Public or internal, real world or online.
In fact, over the last 10 years, we've participated in and organized 100s of them, from New York to Bangkok to São Paulo to Singapore. Whatever you may be planning, we're keen to go all out.
Talk to Giulia Bolzan, our Business Development Director.
Your message will go straight into her inbox and will be replied to asap.
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