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An intense, interactive day of cutting-edge consumer trends, insights and innovations
Enjoy an eclectic immersion into endless meaningful business opportunities. From 2025's biggest consumer and tech trends to the latest on how AI is deeply shaping consumer expectations.
We'll also set you up with temporary access to our trend platform (if you're not yet a member). Following the event, you'll get access to all presentation materials.
And yes, plenty of opportunity to network with your fellow trend people is included, too.
For anyone who's trend-driven (but short on time)
On 26 September 2024, join other trend-loving yet time-challenged professionals from all over the world.
Last year's sold-out Amsterdam event welcomed Marketing Managers, Heads of Innovation and Insights Managers to Strategists, Creative Directors and Account Managers. Across all industries.
For this year's event, participants from IKEA, Dentsu, VML, Google, IFF, BNP Paribas and ING are already confirmed.
Come on your own, or — even better! — bring your team.
Learn and ideate in style - in one of the world's leading innovation capitals
The event will take place at the iconic EYE Amsterdam Film Museum, located on the banks of the IJ river, right across Amsterdam's Central Station.
Expect state-of-art facilities, delicious (and healthy) catering and amazing river views 😍
Welcome ☕️
Intro & AI methodology ⚡️
AI 2025: Shaping New Consumer Realities 🔮
Autonomous Futures 🦾
Quick 20-Minute Break
AI x IRL 🛠️
Building Hopeful Futures 💚
1 Hour Lunch & Connecting
Culture 2025: Key Consumer Trends 🤩
From Asia To The World 🌏
Quick 15-Minute Break
What's On Your Radar? 🎯
From Trends To Ideation 👶🏽
Networking & Drinks 🍸
Content Director
Director of Insights
With a background that spans writing, speaking and consulting, Acacia has become a pivotal figure in delivering insights that assist a diverse range of clients, from Fortune 500 CEOs to boutique agencies. Her expertise is rooted in a profound understanding of Asian consumers, which she leverages to guide clients in launching insight-driven innovations.
Over the past seven years, her journey has taken her across more than 20 countries in Asia Pacific, Europe, and North America. During this time, she has delivered over 100 keynotes and workshops.
In her current role as Senior Trend Analyst & Asia Lead for TrendWatching, Acacia oversees all APAC trend content from her base in Singapore.
Asia Lead
With a background that spans writing, speaking and consulting, Acacia has become a pivotal figure in delivering insights that assist a diverse range of clients, from Fortune 500 CEOs to boutique agencies. Her expertise is rooted in a profound understanding of Asian consumers, which she leverages to guide clients in launching insight-driven innovations.
Over the past seven years, her journey has taken her across more than 20 countries in Asia Pacific, Europe, and North America. During this time, she has delivered over 100 keynotes and workshops.
In her current role as Senior Trend Analyst & Asia Lead for TrendWatching, Acacia oversees all APAC trend content from her base in Singapore.
Trend Analyst
Founder, Envisioning
It greatly exceeded my expectations. I got a lot of inspiration, information, knowledge out of it.
New York
I came out of the day with a sense of wonder, excitement and mild panic. It was great!
Amsterdam
Fantastic cross section of experiences & knowledge!
Bangkok
Inspiring, insightful, engaging. By the end of the day my brain was aching (physically hurting, in a good way) with ideas and possibilities.
Jakarta
The quality of the presentations by the majority of the speakers and the variety of information shared was exceptional.
London
A lot was packed into a short time, but it was a high impact, efficient day.
Sydney
It’s surprising how many examples outside your
industry are relevant for your own business.
Bangkok
Being at the front of some of these trends will help shape some of my organisation's innovation.
Amsterdam
Such a great room of talented and interesting professionals!
Atlanta
An inspiring day of consumer trends and the opportunities they present to delight our customers; featuring actionable insights, from start to finish!
San Francisco
Killer content, great insights and we leave with our heads buzzing.
Hong Kong
Eye Filmmuseum
Eye Filmmuseum
Eye Filmmuseum
Eye Filmmuseum
Eye Filmmuseum
Eye Filmmuseum
Eye Filmmuseum
Eye Filmmuseum
Not only would we love for you to bring your colleagues to the Amsterdam event - we also encourage you to tell your colleagues in South East Asia and North America about our Bangkok and New York flagship events.
Not only would we love for you to bring your colleagues to the Amsterdam event - we also encourage you to tell your colleagues in South East Asia and North America about our Bangkok and New York flagship events.
1. Is this a sales event? No! Our Trend Events are the service — the focus is 100% on you soaking up and then running with as many insights as possible. And as we're independent, there aren't any sponsors, either.
2. What if I buy now but can't make it? You can transfer your ticket to a colleague at any time. If that's not an option, you'll receive a refund.
If you want to join with a bigger group, or if you're with a non-profit organization, email Giulia Bolzan to see what discount we can arrange for you.
Talk to Giulia Bolzan, our Events Coordinator. Your message goes straight into her inbox and will be replied to asap.
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